SEE HOW PHENIX SALON SUITES CAME TO BE:
- 1929
Gina’s Family opens first hair salon.
- 2003
Gina opens her first Phenix Salon.
- 2007
First Phenix Salon Suites opens.
- 2012
First Phenix Salon Suites franchise store opens.
- 2014
100th location opens.
- 2015
Gina appears on “Undercover Boss.”
- 2017
200th location opens.
- 2019
Gina’s Platform launches.
- 2021
300th location opens.
- 2022
First international location opens.
- 2023
Nation’s #1 Salon Suite according to Entrepreneur.
- 2024
400th location opens.
MEET GINA RIVERA, PHENIX SALON SUITES FOUNDER AND PRESIDENT.
Making the world a more beautiful place.
Entrepreneur. Hair and beauty expert. Teacher. TV personality. Philanthropist. Fashionista. Gina Rivera isn’t just an industry leader, she’s an inspiration to the people who work with her and for her. Salon Professionals look to Gina and her husband Jason for guidance as they pursue their dreams of running a successful business. Franchise Owners love being part of the Phenix Salon Suites family and share in the Rivera’s vision to become the global leader in the industry.
TV APPEARANCES
On the award-winning series “Undercover Boss,” Gina goes undercover at a few of our Salon Suites to see how salon professionals really work and interact with clients. The passion shared by our salon professionals for the business coupled with our family culture truly shines through on the show. This recurring national exposure continues to bring awareness to our brand and benefits all our locations.
BY GINA
PRODUCT LINE
A full line of proprietary hair tools and products, developed by Gina, means more add-on sales for you and your salon professionals. At your discretion, they can be purchased at a discounted cost and sold to clients to bring the Phenix Salon Suites experience home.
INNOVATION &
LEADERSHIP
As a true entrepreneur, Gina is at the forefront of the beauty industry and is always innovating. Next up for Gina is a memoir on her colorful, inspiring life, coming out in 2019.