MEET GINA RIVERA, PHENIX SALON SUITES FOUNDER AND PRESIDENT.
Making the world a more beautiful place.
Entrepreneur. Hair and beauty expert. Teacher. TV personality. Philanthropist. Fashionista. Gina Rivera isn’t just an industry leader, she’s an inspiration to the people who work with her and for her. Salon Professionals look to Gina and her husband Jason for guidance as they pursue their dreams of running a successful business. Franchise Owners love being part of the Phenix Salon Suites family and share in the Rivera’s vision to become the global leader in the industry.
On the award-winning series “Undercover Boss,” Gina goes undercover at a few of our Salon Suites to see how salon professionals really work and interact with clients. The passion shared by our salon professionals for the business coupled with our family culture truly shines through on the show. This recurring national exposure continues to bring awareness to our brand and benefits all our locations.