Brian Kelley is the CEO of Phenix Salon Suites and is based in La Jolla, California. He joined the company in 2019 as President and COO and wa s promoted to CEO in 2021 following his exemplary leadership through the COVID-19 pandemic. Since joining Phenix, Brian has led the sale of more than 300 franchise licenses across the United States and 83 internationally, while overseeing the opening of m ore than 200 locations worldwide, including the brand’s first six international locations in the United Kingdom. Under his direction, Phenix also acquired and developed 49 company-owned locations across multiple markets. Prior to Phenix, Brian spent 25 years owning and operating franchise businesses across the U.S. and was actively involved in M&A financing. Throughout his career, he has been recognized as Franchise of the Year, Developer of the Year and CFO of the Year within large, multinational franchise concepts. Brian holds a BA in Business Economics from Brown University and an MBA from the University of Southern California.

As Executive Senior Vice President of Phenix Salon Suites, Griffith helps to drive the vision and mission of Phenix Salon Suites at all levels of the company. He works closely with Managing Partners, providing direction on store operations, development and retention, including supporting Phenix’s international franchise partners. Griffith joined Phenix Salon Suites in 2011 alongside Co-Founders, Gina and Jason Rivera. He later opened multiple franchise locations of his own as well as provided advisement to others. He has been instrumental in developing the processes that are now in place for Phenix Salon Suites and has greatly contributed to the company’s success. Prior to his role with Phenix, Griffith worked as the Regional Manager of Corporate Accounts for Enterprise Rent-A-Car in Tennessee.

Philip Watson is the Vice President of Global Development at Phenix Salon Suites and has been leading the brand’s development for 6+ years. Prior to joining Phenix, Philip held various roles at Tropical Smoothie Cafe during his 8 years with the company. Most notably, he served as the Director of Franchise Development for their corporate territories. He is a proven leader in the franchising space and has guided companies into new levels of growth. Throughout his time with the world’s leading salon suite franchise, they have grown to over 430 locations worldwide.

David Garrett brings more than 45 years of experience in the construction industry, with expertise spanning commercial construction, renovations, multi-family developments, industrial facilities, and complex medical projects. Beginning his career in the skilled trades, David developed a strong foundation in field operations before transitioning into management roles, where he developed the leadership skills necessary to lead by example and deliver projects with integrity, efficiency, and professionalism. His hands-on industry knowledge and practical experience have enabled him to successfully oversee projects from conception through completion while building strong relationships with clients, subcontractors, and project teams. For more than 15 years, David has played an integral role in the growth and expansion of Phenix Salon Suites, serving as General Contractor on more than 25 locations before stepping into the role of Director of Construction. Since 2016, he has overseen the successful opening of more than 250 Phenix Salon Suites locations, including the design and development planning of the brand’s inaugural locations in the United Kingdom. His career has been defined by a commitment to quality construction, strong leadership, and delivering results across a diverse range of commercial projects.

Darby Parker is the Director of Marketing at Phenix Salon Suites, where she leads national digital strategy and oversees creative across both company – owned and franchise locations. Since joining Phenix in 2022, she has supported Managing Partners with local marketing efforts while helping drive brand growth. With 10+ years of experience working with franchisees in the U.S. and internationally, Darby brings a well – rounded background in both marketing and operations, with experience spanning home services, restaurants, health, wellness, and beauty.