As the beauty and wellness industry in Texas continues to surge, Phenix Salon Suites franchisee Gregoire Demory is expanding his footprint and redefining what franchise success looks like. After successfully launching locations in Rowlett and Cedar Hill, Demory has now signed a lease for his third Phenix Salon Suites in the Dallas region. In addition to this exciting new development, he is also expanding his Cedar Hill location to add 17 new suites, bringing that site’s total to 46 suites—a reflection of the strong demand for Phenix Salon Suites’ model and the growth potential within the salon suite industry.
A Strategic Pivot into Franchise Ownership
Demory’s background in finance and technology provided him with the analytical mindset needed to identify scalable semi-absentee franchise opportunities. Seeking a business that balanced strong returns with operational flexibility, he discovered Phenix Salon Suites, a brand known for empowering lifestyle professionals and supporting semi-absentee franchisees through proven systems and processes.
He opened his first Phenix location in Rowlett, Texas, in April 2024, followed by his second in Cedar Hill less than a year later. His rapid growth within the Phenix system serves as powerful franchisee validation, demonstrating both the strength of the Phenix model and his disciplined approach to site selection and management of each location.
The Power of Semi-Absentee Franchise Ownership
What makes Demory’s story particularly compelling to prospective franchisees is his use of the brand’s semi-absentee franchise model. Operating primarily from Madrid, Spain, Demory efficiently manages his Texas-based Phenix locations through the brand’s technology and established operational systems. His growth underscores how Phenix Salon Suites enables owners to oversee high-performing businesses without requiring constant on-site involvement, making it an attractive option for investors seeking flexibility alongside financial performance.
Scaling Through Strategy and Systems
The expansion of two locations within a single year required Demory to take an active role in every phase of business development, from construction oversight and lease negotiation to marketing and community engagement. His methodical, data-driven approach, supported by Phenix’s established framework, has positioned him to launch his new location.
A Model Built for Growth
As Demory continues to expand, his achievements mirror the larger opportunity within the $247 billion global salon industry, which is expected to grow to $447 billion by 2032. His story highlights how entrepreneurs from diverse professional backgrounds can succeed with salon suite franchise opportunities by applying discipline, preparation, and strategic execution rather than industry-specific experience.
Through his continued expansion, Gregoire Demory is an excellent franchisee testimonial for what’s possible for franchise owners within the Phenix system, a scalable business model, lifestyle flexibility, and the opportunity to empower beauty professionals to thrive independently.
Learn more about Phenix Salon Suites’ semi-absentee franchise opportunities here.
